A large part of a website’s success or failure depends on the quality of its web design. The more appealing your design, layout and navigation, the more likely your visitors are to trust you, bookmark your site and return for more. However, a poorly designed website is unlikely to hold visitors’ attention for more than a minute or two. Follow this advice to make sure you start creating great websites.

Feature a prominent tagline on your site. A tagline will be a motto or some statement about your business focus. Using a tagline that’s clear can really help because if someone goes to your site, it takes about eight seconds to get their attention so they’ll be interested in your page.

Make sure that there is a site feature that will allow users to seek for specific content. Many people are coming to your site for a reason, and they want a quick and easy way to obtain the information they need. If your site doesn’t have one, they will probably go to a website that does. Normally, the best place to include the search box is in the upper right hand corner, as that is where most visitors look for it.

Do not go overboard with graphics. Graphics are essential to make sure your site is pleasing to the eye, but overusing them just clutters the page. Graphics should always be used to enhance the website, and not for decoration. The right number of graphics improves look and functionality without crowding the page.

You website should be easy to scan. Many usability tests show that most online visitors do not read everything. They usually only scan for things that interest them. Break text into small, easy to scan sections to help readers quickly find the information they are looking for. Put the pertinent information near the top of your page. This can help you make sure your visitors have a better experience since they can easily find what they’re looking for.

Have the data that users enter into fields preserved so that it can be transferred over to other portions of the site where the same information has to be filled out. When visitors may be filling out multiple forms or information pieces, have the data fields retain their information, and auto-fill subsequent forms that are filled out. This “sticky” information can make the process easier and smoother for visitors and they’ll appreciate it.

The overall success of your website is ultimately determined by it’s appearance and functionality. Websites that use website creation best practices, generally get more traffic than those that don’t. If your site is poorly designed, potential customers will not see it as serious and won’t read your content. Use the web page design guidance in this article in order to make sure your website succeeds.

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