All businesses need a web presence today. When your website fails, you’ll lose customers. Follow these techniques and guidelines to build a modern, successful website.

256 Colors

When designing webpages it is important that you use the correct graphics. PNGs are currently the best standard for graphics online. Try using PNGs for images that are not photos or text buttons or if an image has over 256 colors. Use GIFs for something with less than 256 colors. When using photos, make them JPEGs.

Testing your website in every browser available is a great way to ensure it works as you wish it to for every visitor. What works in Internet Explorer may not necessarily show up correctly in Firefox, Chrome, or Safari. Before your website goes live, check to be sure that the pages display properly in all of the most popular browsers.

Smaller pages are better. Not all website visitors have blazing connection speeds and will get frustrated and lose interest if your site takes a while to load. You don’t need visitors having pages get stuck every time they load because they may just leave your site and not return.

Don’t overuse JavaScript. Although it provides many methods of building a site that is more responsive, this can cause some problems for some visitors. Not all web browsers are alike, and they are updated pretty frequently. Every single visitor isn’t going to be using a more recent version of their browser. Also, people sometimes don’t have JavaScript enabled in their browsers. Both of these mean users will be prevented from using the site you made.

Keyword research is important. Although content is important, you must develop a customer base using keywords. To ensure your site is successful, do your keyword research.

When you design your website, avoid using a variety of different fonts. Think about how the various fonts look on a standard computer display. Tiny fonts can be difficult to read. A lot of sites use Verdana since it isn’t hard to read when it’s any color or size.

As stated in the article, web design is not a difficult task. Once you have the basics down, you can build a site that visitors enjoy and learn from. Use the advice from the article for some great results.

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